Strategic Branding + Websites
for Passionate Entrepreneurs

Strategic Branding
+ Websites for Passionate Entrepreneurs

Brand Strategy
& Identity Design

With this service we’ll work together to get clear on your vision to create a unique, high-end, and polished identity that makes you so obsessed with your brand, others can’t help but be obsessed too!

We have a proven Brand Strategy process that uncovers your business’s core values to help bring all of your ideas into one unique and cohesive vision. Through this process we’re able to:

  • Get clear on your vision and goals
  • Hone in on your unique value proposition (what makes you different!)
  • Pinpoint the distinct space you fill in your industry (no matter how saturated)
  • And get clear on the most important things your brand stands for (this will help you create REAL connections with your audience)

With this service you’ll have your very own unique, high-end brand so you can start marketing with confidence!

Deliverables can include:

+ Brand Style Board
+ Wordmark
+ Primary Logo
+ Secondary Logo
+ Brand Icon
+ Social Icon

+ Color Palette
+ Font System & Hierarchy
+ Brand Style Guide
+ Email Signature Design
+ Business Card Design
+ Branded Social Graphics


Branding is the foundation of your business.

Ashley Shropshire

Custom Web Design & Development

With this service, we create a compelling, unique, and polished online presence that aligns with your brand and turns your browsers into buyers.

Your website is your lead marketing magnet which gets visitors to sign up for your VIP email list, book your services, and reach out to you with questions. This is how we turn clicks into cents (a lot of cents!)

Every Luxe website includes the following:

  • Content Writing Workbook to help you write winning website copy that converts your visitors into clients
  • Access to premium stock photography that aligns with your brand (hand-selected by me)
  • Guide to “Working with Photographers” with tips/tricks when hiring/working with a photographer
  • Hosting setup and configuration (I handle all of the backend tech stuff for you!)
  • Website speed optimization and caching
  • Quality assurance testing across all browsers (Chrome, Firefox, Safari) and mobile devices (iPhone + Android)
  • Basic SEO optimization per page (title tag, meta tag, description)
  • Google Analytics setup and integration (to track visitors to the site)
  • No limit on refinements to ensure your website is pixel-perfect
  • Backend training on how to use and update website

PLUS: Essential Email Marketing

  • Email marketing integration and setup on Flodesk (or other platform of your choice)
  • Website pop-up design to convert users to email list VIPs
  • Branded “Welcome Letter” design to go out to new email list VIPs


Add a Shop

Add a Shop to Your New Website

Do you sell products? Do you wish to sell these products on your website? Then integrate a shop! We will incorporate Woocommerce to your website which will allow your visitors to shop your products directly from your website. You’ll be able to track all of your orders right from your website.

+ Custom shop design to align with website
+ Individual product page design
+ Custom shopping card design
+ Shop option added throughout website
+ Up to 10 products included
+ Setup of your payment processor + shipping options
+ Custom design of receipts/emails


Add a Blog

Add a Blog to Your New Website

Add a blog to your website and share featured articles, business updates, and announcements. Your blog can be an essential part of your overall marketing strategy and can really boost SEO. A blog helps visitors get to know you and your business through informative and helpful articles spoken in your own voice and tone. I recommend every blog have at least three articles total before going live.

+ Custom blog page design to align with website
+ Custom individual blog post design
+ Blog post social sharing integration
+ Commenting, search, tags + categories integration
+ Importing of current blog posts (if any)


Your website is your #1 sales tool for your biz.

Ashley Shropshire

Website Hosting + Monthly Maintenance

Blazing fast web hosting is more important today than ever before.

You have about 3 seconds to get your visitors attention when they arrive at your site, and a slow website just won’t cut it anymore. That’s why I prefer to host all of my client’s websites on Pressable’s managed WordPress hosting.

There are also monthly tasks that need to be completed to maintain a healthy WordPress Website and I will take care of these updates for you. Your plan also includes one hour per month of website updates and/or graphic design work.

Your plan includes maintenance and updates such as:

+ Plugin Updates
+ Theme Updates
+ WordPress Updates
+ Security/Malware Scans
+ Free Malware Cleanups
+ Uptime Monitoring 24/7
+ Daily Backups
+ Maint. & Bug Fixes

+ Adding new pages
+ Page layout changes
+ Adding new photos
+ Adding new content
+ Any other changes
+ Creating graphics
+ Sending marketing emails & more!


When you invest in good design, it pays for itself.

Ashley Shropshire