Pricing + Services Guide

This guide will tell you a bit about me, what I do, and how I can help you so you can determine if we will be a good fit to work together on your brand + website project.

Hiring a designer is one of the most important decisions you can make for your business.

Ashley Shropshire

When you choose to work with me, you will…

  • Have fun during our 1-1 co-creation experience together.
  • See a serious increase in online connections + conversions.
  • Feel heard + understood in regards to your business goals.
  • Experience my passion for design + my dedication to your success online.
  • Own a unique brand + website that truly represents you and your business.

Our Process

Our comprehensive and meticulous process ensures your project shines!


Once you’ve read through my Pricing + Services Guide (this!) and complete your Project Planner, we’ll chat and get to know each other while discussing your project. After our chat I’ll send you a custom proposal and contract. After you sign on the dotted line, you’ll pay your deposit to seal the deal.


We chat again during our 30-minute project onboarding session. You’ll join our private project management system, complete your brand discovery worksheet, pin inspiration on our shared Pinterest board, + gather all of your existing login credentials, content, photography + visual resources.


Through strategy sessions + my own independent research, I get to know all about you, your business model, your industry, and your audience. We explore how strategy + design can align your brand to speak clearly to your people. I then explore your brand’s look, feel, + overall user experience.


I create a mood board to guide us creatively and present one distinct visual brand concept. Then we discuss how it aligns with your goals. You’ll be equipped with a logo suite and a set of brand guidelines that include your brand values, customer profile, target conversations, colors, fonts, + more. Your new visual identity is put to work as I design your comprehensive website.


Your fabulous design transforms into an online presence that works for you 24/7. This includes a custom WordPress website, email list implementation, branded email list template, basic SEO setup, Google Analytics integration (so you can see how much traffic you’re getting!), and so much more. Deliverables are customized on a per-project basis and will be outlined in your proposal.


We wrap things up with quality testing + my launch checklist so that we’re assured your website is impeccable before you present it to the world. I provide video training + documentation so that you can take care of your website, because I believe in true ownership. You’ll have everything you need to manage and maintain your website so you feel confident after your project ends!

Our Pricing

Pricing can vary depending on your project goals and every project is unique. Below you’ll see the different services with their price ranges listed. To give you a proper quote, fill out the Project Planner below then we’ll chat on the phone so I can understand exactly what you’re looking for and what you need to succeed.



We’ll work together to build a unique + high-end brand that is polished and perfectly you. You’ll select the branding package that works best for you with our à la carte proposal so you get everything you need to shine.




We’ll work together to build a purposeful + strategic website that captivates your ideal audience and converts them to clients. You’ll select your web design package that works best for you with optional add-ons such as a shop, blog, etc.




We’ll strategize your overall marketing plan to ensure your business is being seen across the web. Together, we’ll create a launch plan covering social media, email marketing, and blogging to ensure your new brand converts.


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Common Questions

Are there payment plans?

Of course! I offer flexible payment plans to suit your needs. All projects require a minimum 25% deposit to secure your spot on my calendar. A typical payment schedule looks like this: $1,500 to secure the project at contract signing, $1,500 at project start, and $3,000 at project sign-off. We can also discuss more flexible payment options if needed.

When can we get started?

I am typically booked 1-4 months in advance and spots fill up pretty quickly. After you fill out your Project Planner below and we have our consultation we will figure out a timeline that meets your needs.

Let's Get Started!

Fill out your Project Planner below. After you submit the form you’ll be directed to book your consultation call.



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