positivcbd

Hey Merina!

I am so excited to get started on your project!

I wanted to create us a project page to house all of the fun things we will be doing over the next few weeks. I’ve pulled together all of the details about your project so we can see exactly what we’ve covered so far. This will allow me to see what’s missing to guide me on what questions I need to ask you before I get started on your brand.

So far, I feel like I have a pretty good understanding of what you’re looking for, which is awesome! But the more specific we are, the better!

Logo Inspiration

brand design questionnaire

“Simple, modern, and easy to navigate.” – Merina

“I’m wanting the name to be like positivcbd. All lower case letters.”

“Minimalistic & clean.”

What was the idea behind the name PositivCBD? Where did it come from?: I chose the name positivcbd, because I’ve always wanted to make a POSITIVE impact on someone’s life. I believe that CBD will be a way to do that. I love how it makes me feel and I’m so excited to express that to the people that are curious about. I really want to make that a big point about this project. That I’m not just selling to sell. I’m selling to change a life. Too many people struggle with anxiety, pain, and stress. It’s time to show people that there are other options besides pills (benzo’s and opiods). I started this company because I believe that mental health is VERY important. I’m wanting to help people become their self again. With years of anxiety and pain.. I finally feel like myself again when I take CBD. I want people to know how amazing it is and that you can get benefits of the plant without the psychoactive effects that THC brings. I’m so unbelievably inspired by CBD and I hope that I can spread the love that it gave me. THIS is my calling and I hope to help people that struggle with the same things that I did.

What colors are you thinking would appeal most to your audience?: Light greens! BUT I really want to keep it a white look. White and black on the package for sure. Do you think it would be okay if my site had a little color and my packaging was just black and white? I’m curious to see how that would look. OR maybe add some VERY light green to the package. “Green is a versatile color. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill.” Got this from a website on marketing strategies. maybe touches of green.


What colors are you most drawn to?: Light Green!


What are your personal preferences?: All of my favorite logos and colors are on the Pinterest board. I think you have a pretty good idea of what I like. I don’t want any cursive. Unless you could really pull it off. which I do trust your opinion. (I know how much you love that) haha I really like how the checkout looks on the site that you made for the eyelashes. How you could sign in cursive. 

Populum is huge inspo for me! I do really like their look, but the essential oil site that I sent you was my favorite by far!
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?: I want people to feel like they can trust the product. I want it to portray professionalism. I think the “look” will definitely attract millennials.


Summarise your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, etc.: Freedom
Happiness
Hope
Modern
Trusting


Does PositivCBD have a tagline? I can’t remember!: I can’t think of good tagline. We don’t have one yet.


Who is your target market / demographic?: Men & Women
20’s & 30’s 
High Class 
Millennials


Who are your competitors and how do they position themselves? How do you differ from them?: Populum is definitely a competitor. Their brand is very well put together. As far as that, I don’t see other brands making it look modern and simple. I’ve been studying how all the cbd companies look on amazon. All of them look really bright & flashy green. Mine will look very clean and warm.

Sites you like

“Simple, modern, and easy to navigate.” – Merina

REQUESTED ELEMENTS:

  • SUBSCRIPTION ORDER OPTION
  • SALE POPUP LIKE:

important information

INCLUDED IN PROJECT:

  • BRANDING: 2/1 – 2/16
    • PACKAGE DESIGN
  • SHOPIFY WEBSITE DESIGN: 2/10 – 2/22 (projected, latest by 3/1 depending on product delivery)
  • COLLATERAL ITEMS 2/24-26
    • BUSINESS CARDS
    • EMAIL SIGNATURE
    • SOCIAL MEDIA TEMPLATES

ITEMS NEEDED:

  • WEBSITE COPY COMPLETED
  • PRODUCT PHOTOGRAPHY COMPLETED

YOUR CREATIVE TEAM:

  • ASHLEY SHROPSHIRE, design – hello@luxedesign.co – 480-486-8224
  • KRISTINA SESCON, copywriting – hello@momillennial.com – 201-401-7648
  • GABI GOODWIN, photography – gabi@gabimariephotography.com -480-935-9550

PROJECT PORTAL:

PORTAL LOGIN

This houses all of our email communication, your contract, and invoice.

Password: merinayoung1@gmail.com

design questionnaire