Brand + Website Questionnaire Phone CONTACT DETAILS First and Last Name * BUSINESS DETAILS In 3-5 sentances, what product(s) or service(s) does your business offer? * Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc. Who is your target market / demographic? * Who are your current or ideal clients? Who are we talking to? How do people learn about your product or service? * Do they mostly find you on Instagram? Google? Facebook? Word of mouth? Referrals? Who are your competitors and how do they position themselves? How do you differ from them? * Provide links and descriptions of your competitors and explain how they are different from your own. BRAND DETAILS What is the exact wording you would like to appear in the logo? eg. McDonalds * If you do not have a company name yet, write n/a. Do you need a tag line created? * Yes No I have one already If you need a tagline, I can collaborate with you to come up with a suitable, on target, tag line. What is your tagline? A tagline is a short and sweet descriptive string of words that goes well with your brand name. What was the idea behind the name? Where did it come from? * What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand? * Summarize your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, soft, feminine, unique, etc. * What are your personal design preferences? * Please list any logos you like here (provide links), as well as outline any colours you would like to explore or avoid. If you have any specific icons / symbols / images that you would like to associate with your brand, please also list them here. Please provide any additional details I should know 🙂 WEBSITE DETAILS What's not working on your current website? (if you have one) What do you dislike about your current website? What do you like? What details or functions would your dream website have? Do you want a slideshow? A gallery of your work? A special FAQ section? A popup form? List anything you've been wanting or want here! What is the main purpose of your website? Is your website your online calling card? Your lead machine? The main way to book clients? Show off your work? Tell me how you use your website (or how you'd like to use your new website). Whats the best way visitors can contact you? Phone? Email? MARKETING DETAILS Do you currently have a mailing list? If so, where? (MailChimp is my favorite!) Do you currently send email blasts out to your clients and leads? What is your overall marketing strategy? How do you currently market yourself online?